Your guests are about to book direct.
When a traveler considers your hotel, CustomRates steers them to book direct with you — past the OTA's 15–25% commission — and surfaces the loyalty perks they already hold.
Type your hotel and see exactly what they see ↓
CustomRates never shows prices — only which discounts and perks apply, and where to book direct.
Why hotels love it
Win the direct booking
Guests are steered to book on your own site — past the OTA's 15–25% commission. The discount and perks live where you control them.
Reach travelers everywhere
Your offer surfaces inside travelers' AI assistants and the CustomRates browser extension — right when they're choosing a hotel.
Never a price war
We show which discounts, perks and conditions apply — and an estimated perk value — but never a price. You stay in control of your rates.
Built to pay for itself — easily 100×
Every booking CustomRates steers to your own site skips the OTA's 15–25% commission — and that guest is now yours to keep. Against a flat monthly fee, the return compounds fast.
A typical €600, 3-night stay booked through an OTA costs you
~€110 in commission
Booked direct via CustomRates, you keep it — and again every time that guest returns.
Independent hotel
~20 OTA bookings/mo moved to direct · ~€70 avg commission
~28×
illustrative ROI
- Bookings → direct
- 20/mo
- Commission saved
- €1,400/mo
- CustomRates cost
- €49/mo
Busy city hotel
~60 moved to direct · ~€110 avg commission
~135×
illustrative ROI
- Bookings → direct
- 60/mo
- Commission saved
- €6,600/mo
- CustomRates cost
- €49/mo
Upscale resort
~120 moved to direct · ~€140 avg commission
~340×
illustrative ROI
- Bookings → direct
- 120/mo
- Commission saved
- €16,800/mo
- CustomRates cost
- €49/mo
And that's before lifetime value — a guest who books direct once is yours to keep, commission-free, on every future stay.
Illustrative examples — each is a single property at the flat €49/mo price; ROI scales with your volume and rates, not with a pricing tier. CustomRates never sets your room prices.
One simple price, per property
€49/month
per property · or €490/year (2 months free)
- ✓ Your loyalty program & perks, kept current
- ✓ Your direct-booking link surfaced to members
- ✓ Across AI assistants + the browser extension
- ✓ 3-month free trial — no card to start
More than one property? Add them all under a single account with centralized billing — €49 each, pricing scales linearly. No tiers, no volume haggling.
Something special in mind? Talk to us.
Put your hotel in front of every member.
Free for travelers, always. Hotels start with a 3-month trial.
Get started